How Effective Are House Cleaning Flyers?

Because they form the 'direct marketing' approach to target and attract your premium customers.

Simply type up your flyer in a word processing document, or get somebody to do this for you. Try and put at least two flyers on one page. Take these to your local library or wherever has a photocopier. Get them copied as many times as you can afford.

On these cleaning flyers you should try to list your benefits/what you offer along with your company name, telephone number and hourly rate.

If you can, try and have these printed on good quality paper.

Put your flyers out by the hundreds if you can. You will be surprised at how quickly this actually takes. Hopefully by the time you get back home, you might even have your first phone call!

You should expect a response rate of between 1%-3% on your flyers within a few days of delivery. So this means for every hundred flyers put out, you could expect between 1-3 enquiries from potential clients.

This is what you should expect:

Once your diary is full with cleaning jobs, you won't have time to put any flyers out. For this reason you might want to consider hiring someone to do this for you.

If you know someone, then that's great. If not, put out some flyers
advertising for a distributor, or put a small lineage ad in your local newspaper.

They only need to do about 4-5 hours of distributing a week to help tide you over with new customers. Pay them about $9 per hour.


Also see House Cleaning Checklist

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